A shirt isn’t just a piece of cloth, it’s a tool for forging connections between people:

The backcountry hunter climbing up a remote mountain ridge at dawn to seek a season’s worth of food, the mountain biker pedaling deep into the redwood forest seeking adrenaline and escape from the city, the angler casting flies over spring-fed rivers seeking to unlock the secrets of the local trout, the backpacker seeking solitude on a remote stretch of the PCT, a kayaker seeking humbling encounters with big whales offshore from the Pacific Coast.

We set out to create shirts and hats that tell a story from your perspective as a wilderness athlete. In doing so, we hope to inspire and unite outdoorsmen of all stripes into a force for conservation.

Whether you shop at Bass Pro or REI, or vote red, blue or both, you have brothers and sisters who you may never meet who love nature as much as you do.

We donate a portion of every sale to the organizations who are on the front line of the conservation movement - groups that show up and make things happen on the ground to ensure that wilderness thrives for now and for the future.