Graphic art can conjure images of the backcountry hunter climbing up a remote mountain ridge at dawn to seek a season’s worth of food, or symbolize the mountain biker pedaling into the redwood forest seeking a steep escape from the city, or represent the kayak angler seeking a more sustainable harvest just offshore before the wind picks up.

I set out to create Aptos Ranch - an apparel brand that honors our strong North American public lands heritage with graphic art, and whose success helps fuel the broader conservation movement for all.

Aptos Ranch gives 100% of net profits from your purchase to conservation.

Our business directly supports organizations who are on the front line of the conservation movement - scrappy groups that show up and make things happen on the ground and in the halls of power to ensure that North American wilderness thrives now and for the future.

A landscape scene of a lake at sunset, with a sky filled with pink and purple clouds, reflecting on the calm water, and forested mountains in the background.

Wilderness-inspired custom art,

Quality shirts and hats,

For public lands.

Back view of a man wearing a black t-shirt with a circular logo that reads "Public Lands Collective" and features mountain and sun graphics, with additional text "Art, Apparel, Conservation" and "Est. 2025."
Chart showing the percentage of various causes of death in the U.S., with accidents being 5%, cancer 23%, heart disease 23%, stroke 7%, respiratory 4%, and other causes 38%.

Founder & Designer

Aptos Ranch sources high quality recycled and organic materials as much as possible.

But the effort to continuously reduce our impact on global lands and waters is ongoing.