Founded in Aptos, California in 2025.

A collage of five outdoor scenes: a sunset over a lake with trees along the shore, a person walking on a forest trail, a sunset at the beach with waves and a rock formation, and a display of bicycles parked together.

I’m an artist/designer as well as a passionate wilderness athlete. After corporate restructuring left me without a job as an outdoor industry veteran, I set out to create a brand of clothing that represented the values and style of modern outdoorsy folks like myself - bypassing the meeting rooms - straight into your duffel, drawer or back seat.

Aptos Ranch™ was born to represent and strengthen the North American wilderness community - using ancient art and wilderness-inspired graphics combined with timeless apparel designs.

Whether you are scrambling up to a mountain ridge to scope, paddling out at dawn with your flattie rig or railing berms on your favorite trail; you are not alone - as we are the collective stewards of these lands and waters.

Respectfully,

A mirror with a neon sign reading 'Welcome' in cursive, mounted on a wall with green floral wallpaper.

R.Cardona
Founder & Creative Director

We source recycled and organic materials, produced close to home as much as possible…but not nearly as much as we’d like to.

…Because the apparel supply chain is far more restrictive and fragmented than we realized when starting this venture. However, we are constantly working to improve what goes into our products and where they get made. Our long term goal is for fully recycled and organic North American made apparel to dominate our portfolio - and we won’t stop trying until we achieve it.